Why Smells Can Trigger Strong Memories

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By Dr. Mercola

By Dr. Mercola

You catch a whiff of pumpkin pie, school glue, newspaper, or fresh-cut grass and suddenly you’re immersed in a flurry of vivid memories, often from your childhood. What is it about smells that can trigger memories so strong and real it feels like you’ve been transported back in time?

It’s known as “odor-evoked autobiographical memory” or the Proust phenomenon, after French writer Marcel Proust. In his famous novel In Search of Lost Time, the narrator dips a madeleine cookie into a cup of tea and is transported back into time as …read more

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