Proof The Bible Is True

Soda consumption in the United States has lost its pop.

Sales of full-calorie soda have dropped 25% in the past two decades after a sharp increase from the 1960s to the 1990s. Americans are increasingly turning to other beverages, such as water, to quench their thirst, according to The New York Times.

The sales drop has been fueled by increased concern about obesity, particularly among children. Many school districts have banished soda sales from campuses. Cities including New York, Philadelphia and San Francisco have sought to restrict sales of soda in one way or another, but have been largely stymied. Ultra-liberal Berkeley, Calif., does have a soda ban, but even where city officials have been unsuccessful in implementing one, they’ve encouraged their citizens to think before blindly popping the top of a soda can.

Philadelphia Mayor Michael Nutter has taken a lead role in discouraging soda consumption. “It’s a fight every day, and you just have to stick with it,” Nutter told the Times. “You can’t give up, because it’s just really important.”

Nutter has been at least partly successful. Soda consumption among teens dropped 24% from 2007 to 2013 in Philadelphia, compared to 20% nationwide. The city’s public health department has also reported a decline in childhood obesity in that city.

Read More: Unusual News – Soda Industry Reacts to Plunging Sales – AllGov – News