Proof The Bible Is True

The advert received clearance from the British Board of Film Classification and the Cinema Advertising Authority, but the Digital Cinema Media (DCM) agency, which handles adverts for Odeon, Cineworld and Vue cinemas, has refused to show it.

 

The Archbishop of Canterbury has said it is “extraordinary” that Britain’s biggest cinema chains have banned the advert.

 

The CoE has threatened legal action and said it is the victim of religious discrimination after they were told the minute-long video could cause offence.

 

The advert, produced by JustPray.uk, shows the Lord’s Prayer being recited by a members of the public ranging from bodybuilders to children, and also features the Most Rev Justin Welby.

 

A CoE spokesman said it was initially believed that their minute-long advert had been approved and would be played before showings of Star Wars: The Force Awakens from December 18.

 

They were later informed that, due to a DCM policy not to run adverts which could potentially cause offence, the video would not be shown.

 

Read More: Lord’s Prayer ad cinema ban ‘rather chilling in terms of limiting free speech’ « Express & Star