Proof The Bible Is True

All the preaching, teaching, music and entertainment beamed by Christian TV and radio is primarily consumed by evangelicals and weekly churchgoers—the folks most often found in the pews. Meanwhile, 2 in 3 Americans are tuned out, a new survey finds.

But Ed Stetzer, executive director of Nashville-based LifeWay Research, which released the data Wednesday, sees good news in the numbers.

“Most people would be surprised that 1 in 3 of their neighbors is watching Christian TV. Do 1 in 3 watch the nightly news? I don’t think so. It’s an overlooked segment of society that is larger than most people think,” he said.

A look at online use found that 1 in 4 Americans say they watch or listen to Christian programming every week on their computer, phone or tablet.

Fewer than 3 in 10 unchurched people—people who don’t attend worship services—are in the Christian media audience, yet Stetzer still strikes a positive note.

“Even if they rarely or never attend a worship service, they may still be people of faith. For some people, Christian media is their church,” he said.

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