“If you have a pet and are concerned about what they’re eating then you need to read this article.” Admin
Arguably the most important key to the success of the ultraprocessed pet food industry is its marketing savvy. Poor quality, biologically inappropriate, ultraprocessed pet food products are marketed to make them appear as the most wholesome, nutritious food you can offer your cat or dog.
The bad news for the industry is that a growing number of pet parents have become suspicious that there’s a link between processed diets and the compromised health of their animal companions. This consumer awakening — coupled with frequent pet food recalls for potentially deadly contaminants like aflatoxins the euthanasia drug pentobarbital, and nutrient deficiencies and excesses — has the processed pet food industry scrambling to reposition itself.
Industry insiders are talking a lot lately about “transparency,” “not hiding reality,” and sharing information with the public so they “don’t seem like they are hiding anything.”1
Hiding the Realities of Ultraprocessed Pet Food
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