PepsiCo to Release ‘Organic Gatorade,’ But What Does that Mean?

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By Julie Fidler

This might sound like an odd-sounded phrase: organic Gatorade. But it’s real, and it will soon be on store shelves.

The organic Gatorade, made by PepsiCo, was announced by company CEO Al Carey last Monday at Beverage Digest’s Future Smarts conference.

“It’s a consumer interest. I think they’re very interested in non-GMO and organic, and to the degree you can make it meaningful to the consumer – do it,” said Carey.

PepsiCo hasn’t said which ingredients it will replace in the sports drink, but Gatorade contains sucralose and artificial coloring (which causes its notably unnatural neon hue), along with some natural ingredients. …read more

Read more here: naturalsociety.com

    

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