Kellogg Will Eliminate Artificial Ingredients in Cereal and Snacks

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By Dr. Mercola

By Dr. Mercola

Kellogg, the world’s largest producer of breakfast cereal, announced it will stop using artificial colors and flavors in its cereal and snacks by the end of 2018. Currently, about 25 percent of its North American cereals still contain artificial colors while about half contain artificial flavors.

The cereal giant has seen sales slow as Americans seek out more natural foods without a laundry list of synthetic ingredients on the label. The company’s second-quarter revenue in 2015 fell 2.2 percent in its morning foods division along with a 2 percent drop in its snacks division.1

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