Coca-Cola’s Moment of Panic

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By Dr. Mercola

In an effort to revive consumer interest in its flagging Diet Coke product line, Coca-Cola launched four new “exotic” flavors in January 2018,1 in slimmer, redesigned cans.

After reportedly testing more than 30 flavor combinations and talking with 10,000 people over a two-year period, Coke introduced Feisty Cherry, Ginger Lime, Twisted Mango and Zesty Blood Orange, which took their place alongside original Diet Coke, its formula unchanged. Given the can design, flavors and marketing, it is clear millennials are the intended target for the new beverages.

Diet Coke, as is the case with most soda brands, diet or not, has experienced …read more

Source: mercola

    

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