Adidas Sold One Million Shoes Made from Ocean Plastic in 2017

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By Julie Fidler

German sportswear giant Adidas helped keep plastic out of the mouths of fish and off the world’s beaches in 2017 by selling 1 million shoes made from ocean plastic. [1]

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Last year, Adidas teamed up with environmental initiative Parley for the Oceans to create its UltraBoost shoe, made from plastic found in the ocean, and introduced 3 new versions of the footwear.

At the time, Adidas said its goal was to create a million pairs of UltraBoost shoes.

Adidas CEO Kasper Rorsted said:

“We last year sold 1 million shoes made out of ocean plastic.”

Each UltraBoost shoe reuses 11 plastic bottles.

For this year’s …read more

Source: naturalsociety.com

    

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