Activism Causes Companies to Replace Artificial Dyes with Natural Ones

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By Julie Fidler

The look of many of the foods Americans know and love will soon be changing as food companies start removing artificial dyes from their products. That means less yellow yellows, murkier whites, and even a couple less colors in Trix cereal. [1]

Americans are increasingly rejecting artificial colors, preservatives, and flavors. In response, companies like Panera Bread, Subway, and even Kraft and Nestle are pulling the substances from many of their products. Many of the fake colors will be culled from the natural coloring found in beets and carrots, but the process isn’t easy.

That’s why General Mills decided to simply …read more

Read more here: naturalsociety.com

    

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