What Makes People Choose Hedonistic Foods Over Healthful Ones

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When hunger strikes, we often eat with our eyes and it creates a fine line between eating those foods which we consider pleasurable or healthy. This then often forms the connection between the mind and the mouth dictating our health and weight. A series of five studies suggests that when one sees a self-indulgent food on a touch screen, the hedonistic centers of our brain are facilitated. …read more

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