If there’s one thing I’ve learned in life, it’s this—promotion takes preparation.
That truth was never more evident than when I took a magazine feature writing position at a worldwide ministry, only to be informed I’d actually be doing something entirely different…and I wasn’t thrilled about it.
My editor explained that they had a greater need for another ghostwriter, so I would be fulfilling that role. During my years at Indiana University journalism school, I’d been told to “find my voice.” So, I’d been working hard every day since college graduation to do just that. Now, my new boss was telling me: “Lose your voice, and find somebody else’s.”
That just didn’t make sense to me.
“Let me get this straight,” I answered. “I’m going to be taking somebody else’s thoughts and words from a sermon or a presentation, and then I’m going to write an article weaving all of those thoughts together in that person’s voice? With no byline?”
“Exactly,” my editor answered. “That’s why it’s called ‘ghostwriting.’ You are invisible.”
Read More: Why promotion in life takes preparation. | Guideposts
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