Placebo Effect Has Risen Among Americans, Making Drug Development More Difficult

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By Dr. Mercola

By Dr. Mercola

By definition, a placebo is an inert substance that has no effect on your body. In medical research, placebos (such as sugar pills) are used as controls against which the effects of drugs are measured.

However, the placebo-effect, in which a patient believes he or she is getting an actual drug and subsequently feels better despite receiving no “active” treatment at all, has become a well-recognized phenomenon.

Researchers have found that placebos can work just as well as potent drugs, and studies into the placebo effect have also shown that many conventional treatments “work” because of the placebo effect …read more

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