Have you heard of the 10/40 window? It is the section of the world where 90 percent of the unreached people groups live, yet only 1 out of 99 missionaries go there.
Angi Pratt and I recently wrote a book about how to use social media to reach and influence the world for Christ. The day of the book launch, we put on a college student retreat focused on the need to go to the 10/40 window. The Lord used the combination of the book release and the world-focused retreat to get me thinking of more ways social media can be used to get the gospel to these unreached groups, so I decided to experiment.
I placed an ad on Facebook for two days that pointed solely to the cities in India where the Ansari people live, a group of more than 10 million people where there is not one known believer. Since India’s people have more mobile phones with access to the Internet than they do toilets, what an opportunity to reach them.
Read More How One Woman Used Facebook to Take the Gospel to India.
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