Beyond Meat’s sales pitch to customers has focused on the benefits of abstaining from meat: a healthier planet and a healthier lifestyle. But dietitians are not completely sold on the plant-based burger trend. Vegan patties from Beyond and its rival Impossible Foods have offered Americans a new way to reduce their meat consumption. Mintel found that nearly 60% of U.S. consumers have expressed interested in eating less meat. These so-called flexitarians are driving restaurant chains like Burger King and Carl’s Jr. to add meatless burgers to their menus. …read more
Source: Sott health news feed
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