Leading the charge in the $8 billion dollar sports drink industry, Gatorade and Powerade (owned by PepsiCo and Coca-Cola respectively) have long claimed that their drinks hydrate better than water, replenish electrolytes lost in sweat, and are absolutely essential for the best athletic performance.
There’s a lot of hype surrounding sports drinks. Let’s dispel some of these myths.
1. Sports Drink Makers Rely Heavily On Science For Marketing
The origin of the sports drink began in 1965 when a team of scientists were asked to create a hydrating drink for a college football team in Florida – the Gators. Made …read more
Source: Natural Living Ideas
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