“So depictions of mothers doing typical motherly things are now to be banned. Yes let’s get rid of anything that might portray any sense of normal family life. More PC insanity.” Admin
Cooking, cleaning mums will be banned in advertisements across the UK from next year, following a study which claimed traditional gender roles are “harmful and outdated”.
The decision to tighten regulation was announced by the Committees of Advertising Practice (CAP) this week, after a report published in summer identified gender stereotypes in adverts as a driver of inequality between men and women.