The Problem Of “Greenwashing”? & How To Avoid It

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By Lydia Noyes

Walk through the grocery store today, and you might be surprised by the number of sustainability-minded brands in sight. Product labels like “pure and natural”, “made with recycled ingredients” and “good for the environment” might look impressive, but do they deliver what they promise?

To find out the facts, it’s important to understand exactly what companies have to gain by “greenwashing” their products- or appearing better for the planet than they are. These brands want your money, and they’re willing to help you see their products in a little greener light if that’s what it takes to get it.

Will you fall …read more

Source: Natural Living Ideas

    

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