Drugmakers Could be Forced to Disclose Drug Prices in TV Ads

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By Mike Barrett

Fun fact: Drugmakers may legally advertise pharmaceuticals on television in only 2 countries, New Zealand and the United States. Now under new proposed rules, drugmakers may be forced to disclose in their TV ads how much their drugs cost. [1] [2]

A new federal rule has been drafted by Health and Human Services Secretary Alex Azar that would require drug manufacturers to disclose in television ads the list price for a 30-day supply of any drug that is covered through Medicare or Medicaid and costs more than $35 a month. [2]

In an October 15 speech before the National Academy of Medicine, …read more

Source: naturalsociety.com

    

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