Proof The Bible Is True

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Tropicana Pure Premium products and 4 other PepsiCo brands will soon bear the Non-GMO Project butterfly seal. The emblem will start appearing early next year.

PepsiCo has been one of the biggest opponents of state efforts to require labels on such foods, though now it seems the company is making extra effort to grapple the consumer market seeking organic and non-GMO foods.

“Consumers today have a desire for transparency from brands, and that desire is only going to increase,” said Björn Bernemann, vice president and general manager for the Tropicana brand in North America.

In 2013, the company spent close to $9 …read more