Watching PBS: Where’s the Beef?

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In the mid-1980s, a United States fast-food hamburger chain ran a series of television ads with the slogan, “Where’s the beef?” The ads featured an elderly woman who asked this question upon receiving a competitor’s burger with oversize buns and a comically tiny patty. Since food is the focus of the second episode in the five-part PBS television series Evolution, this question seems especially appropriate. Thi…

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