Proof The Bible Is True

By Damon Hines, staff writer

(NaturalHealth365) Jay Westerveld coined the term “greenwashing” in the mid-1980s to describe false and outrageous corporate environmental claims. The story behind the term goes as follows: Oil giant Chevron commissioned a series of slick TV and print ads to convince the public that the company was a caring environmental steward, and these ads showed Chevron employees protecting bears, butterflies, sea turtles, and a host of other cute and cuddly creatures. While the commercials won an Effie advertising award, they became notorious in environmental circles as the gold standard of greenwashing – the practice of making sustainable …read more

Source: Natural Health 365